1. We listen.
We start with the veteran—not a form. What do they need? What have they already tried? What is getting in the way?
From Dog Tag Day Foundation
An Open Letter to President Donald J. Trump
A request for national recognition of April 18 as Dog Tag Day.
READ THE OPEN LETTER →Let’s talk about helping veterans
Ask about Dog Tag Day.
Learn about the mission, what your support helps build, and how to get involved.
Automated answers to common questions. Contact Ronnie and the foundation for a personal reply.
Identity • Brotherhood • Honor
You served. You deserve support.
Helping veterans is at the heart of Dog Tag Day. Our goal is to listen, help veterans find the right support, and stay connected as they take the next step.
We’re building a year-round veteran support program. Sharing stories and bringing communities together on April 18 support that purpose.
PUT THEM ON.ACKNOWLEDGE ONE.APRIL 18 • DOG TAG DAY
Same Veteran • Different Battlefield
The uniform comes off. The service doesn’t.
Yesterday, America could see the uniform. Today, that same veteran may be standing beside you and no one knows.
Year-Round Veteran Support • Program in Development
We don’t just recognize veterans. We help them take the next step.
A veteran may need help with benefits, food, housing, transportation, employment, home repairs, legal assistance, or simply finding the right organization to call. Dog Tag Day Foundation is building a year-round support program designed to make that process easier.
2. We find the right resource.
We identify established veteran, nonprofit, government, and community services that fit the need.
3. We help make the connection.
We help the veteran understand the next step and where to go.
4. We follow up.
We check back. Did they reach someone? Was the problem solved? If not, we help identify another path.
The goal is simple: no veteran should have to navigate everything alone.
Veteran Listening • Suicide Prevention Awareness
You Are Not Alone.
Sometimes the first step is having someone who will listen. You served. You matter. Dog Tag Day believes veterans and their families deserve to be seen, heard, and connected to support without shame or judgment.
We listen.
We make space for veterans to share their stories, concerns, or need for connection with dignity and respect.
We connect.
We help veterans and families find established veteran services, peer support, and qualified professional resources.
We help prevent suicide.
We raise awareness, share trusted crisis resources, and encourage reaching out before a crisis becomes an emergency.
Need to talk right now?
Veterans Crisis Line
Free, confidential support is available 24/7 to veterans, service members, and people who care about them.
Call 988, then press 1
Or text 838255 or chat online.
If someone is in immediate danger, call 911. Dog Tag Day offers community listening and connections to resources; it is not a crisis line or a substitute for professional care.
From the Founder
A mission built by listening.
Ronnie Shure — Founder & CEO
Dog Tag Day began with one realization: too many veterans become invisible once the uniform comes off. Dog Tag Day exists so veterans can be seen while they are still here to tell us who they are, where they served, who they remember, and what their service meant.
The Honor Jar
Together, we can make sure no veteran goes unseen.
Behind every pair of dog tags is a person, a sacrifice, and a story worth hearing. Your donation helps Dog Tag Day reach veterans, preserve their stories, and build communities that acknowledge their service.
Donate Through the Honor JarLoading…VISITORS TO DOGTAGDAY.ORG
